PTC

30 years on from pioneering computer-aided design software, PTC had become the undifferentiated, over-featured, over-priced Cadillac of the category.

The new CEO boldly promised to redefine mechanical CAD around the globe with a disruptive new offering that would radically simplify how expanded teams could collaborate and drive more valuable product outcomes.

3 months after being brought in to launch this unnamed, unbranded, unpositioned offering, we introduced Creo around the world. Anchored in the powerful promise to Unlock Potential – of products, people, and organizations – we created a flexible, visually cohesive and impactful global campaign that helped PTC reclaim their leadership role through the success of Creo.