Ticketmaster

How can you brings fans together with the entertainment they love, yet be so hated? Really hated - the way Red Sox fans hate the (evil) Yankees. Somehow, Ticketmaster had managed to pull it off. So when it came time to help launch their new ticket exchange service, we created a campaign to connect with fans’ emotion and passion. But this time, in a good way - speaking as a fan who shares their knowledge, passion, and More ways in to the games they love.