I’m a strategy fanatic, writer/creative director with a lot of experience crafting differentiated positions and campaigns for B2C and B2B organizations in Retail, Hospitality, Automotive, Cybersecurity, Healthcare, Banking, Tech, Media, Education, Non-Profit, and more.

I spent the first 15+ years of my career working and learning at some amazing agencies in New York and New England, creating work that was recognized by national and international award shows including The One Show, Cannes, Effies, and D&AD.

I then co-founded Mechanica, built around the belief that organizations should have access to the deep strategic + creative thinking that drives valuable, high-level brand definition - but without the need or dependency to pay for that thinking as part ad campaigns and other marketing programs. And, not have that thinking be overly influenced by any specific medium or tactic.

Since Mechanica’s inception, we’ve worked with close to 200 different brands, using data-driven insights to create transformative positions with the scale to impact the entire organization. For many, we’ve developed foundational creative assets – usually brand identities and what we call Governing Brand Idea lines, sometimes full-blown campaigns – while also delivering creative platforms that equip internal client teams to implement across their organization, and with other partners.

Outside of work, you’ll likely find me on a tennis court, sweating through some sort of workout, or in the garage tending to the many needs of an old car.

Places I’ve worked:

Mechanica, Mullen, Doyle Design, Leonard Monahan Lubars Kelly, Saatchi & Saatchi

Awards I’ve won:

The One Show: Gold/Silver/Bronze, D&AD, Cannes Lion, Effie, Kelly, Athena, ANDY, NY Art Directors, Communication Arts, Hatch