Forcepoint

With less than 1% unaided awareness, recently formed Forcepoint needed to raise their profile and stand out as a different type of cybersecurity partner in an extremely competitive market.

With a shift in the prevailing security approach – largely focused on technology and protecting endpoints – Forcepoint had an opportunity to leverage products with the ability to protect the business from the inside-out, starting with people.

Protecting the human point gave Forcepoint the clear category differentiator it needed – creating the idea of “human point” vs “endpoint,” communicating the powerful and timely idea that “your people are you organization’s best defense,” and significantly growing the brand’s awareness and business.