Downeast Cider

Downeast Cider is unique in that it is unfiltered, meaning it’s not over-processed and skimmed of all the delicious, juicy, appleish goodness that makes cider so great. That product differentiator became the foundation for the how the entire brand would look and interact as we helped transform it from ye-olde-crafty-New-England-cider to a bold unfiltered alternative to sweetened ciders, common beverages, and old ways of thinking.