Sprinklr

To help this social media management company reach Fortune 100 companies facing the new challenges of the digital world - with increasingly empowered customers - we repositioned Sprinklr as Enterprise software for an un-enterprise world. Then, we created messaging with a decidedly “un-enterprise” feel, including the whimsical and cautionary tale of Global Peg Manufacturing, a company that enjoyed great success until they lost their connection to their customers.