The Speedvision Network

When The Speedvision Network was launched, it had lots of cool content gearheads loved. What it didn’t have was a clear, unifying identity and a way to connect both on and away from the screen where it was consumed.

Speedvision needed a voice that embodied the same high-octane enthusiasm as the audience it served. One that could stand out at trade shows, connect at relevant events, get the attention of other media. hang from a rearview mirror, show up in a video game, and race against celebrities.

What Speedvision needed was someone as fanatical as its audience when it came to motorized stuff. It needed The Speedvision Cop.